Yes, now it seems we'll be seeing Blue Moon on billboards and print media. From the story on Ad-Age, which I found through Brew Blog, the folks at Blue Moon know who their market is. Imagine that.
Coors has been reluctant to support the brand with media because it didn't want to advertise its corporate-backing to the brew snobs who are a key craft-beer constituency, and it didn't want to interfere with the sense of consumer discovery that's fueled the brand's growth.It will be interesting to see how this plays out. I suspect this is preparation for A-B's new craft beers coming out, which I mentioned last week.