I just found this online earlier this week and spoke with our guy behind the scene setting it up. It's the first in what appears to be a regular series of concerts sponsored by DRAFT. Not surprising, this first concert is in Phoenix (where our office is) and features three bands and beer provided by three area brewers (Papago, Four Peaks and BJ's).
Admittedly, I'm not familiar with the bands and I'm unlikely to make the event (I'll be in Phoenix the week before). That said, how cool is this? I love good local music as much as I like good local beer, combining to two seems like a no brainer! In fact, I'm a bit bummed to not make the event, I'm very interested in seeing how we handle something like this - the whole beer-to-music-ratio thing. If you're in Phoenix on March 26th (maybe you're there for Spring Training), I don't feel ashamed to encourage you to find your way here.