Friday, October 19, 2007

Garrett Oliver on CoorsMiller

In today's New York Times, Garrett Oliver discusses the Coors/Miller joint venture in the US, if only briefly. I appreciate Garrett's take on this, as well as his warning for Craft Brewers around the country.

MillerCoors is not a threat to craft brewers but a warning: we should not walk the road of overexpansion or be tempted by the lowest common denominator of the mass market. Miller, Coors and Anheuser-Busch were once small breweries making fine local beer, too.
Check out the piece, it's a quick and easy read.