The Miller "Brew Blog" recently raised this question of fallout in the craft beer world, also concluding that a repeat of the 90's is highly unlikely.
Here's hoping craft beer's success over the last few years doesn't attract those looking to get rich quick, or those who would compromise the quality we enjoy today.
No one can predict the future. But plenty of indicators suggest craft beer’s run is more sustainable this time around. Here’s why:
1. Craft beers are generally of higher consistency and quality than they were in the 1990s.
2. The trading-up and customization trends are more broad-based now than it was then.
3. The operators are better. During the last runup, a lot of amateurs and speculators got into the business in hopes of making a quick fortune. That’s not the case this time – at least for now. They’ve also learned from the lessons of the 1990s.
“The companies that are here today are better than they were in the 1990s,” says Gary Fish, president of Deschutes Brewery.