We're only too happy to drink to this craft brewer, whose green cred overrunneth. The first beer maker to power all of its electrical operations with wind, New Belgium also runs its trucks on biodiesel, treats its wastewater on site, and has dramatically cut its water use. The Colorado-based company -- started by husband-and-wife team Lebesch and Jordan in their basement in 1991 -- just released its first organic beer. New Belgium not only gives employees free bikes, but also promotes cycling in the broader community with its Tour de Fat festival, named after its popular Fat Tire ale.Join me in lifting a cold one in celebration for these guys' commitment to their community, the global community.
Wednesday, September 19, 2007
New Belgium Honored for Business Practices
Grist.org is a great resource for those who think and try to live green, more sustainable lives, a site I'm not afraid to suggest you visit. In yesterday's email I caught their Top 15 Green Business Founders, and there comfortably sitting at #6 are Jeff Lebesch and Kim Jordan of New Belgium Brewing. The articles has this to say about the green duo: